Networking
« Previous Entries Next Entries »Thrill The Messenger – How An Entrepreneur Can Put Words In Media Messengers’ Mouths
Tuesday, September 2nd, 2008After patiently listening to a messenger deliver the Persian King Xerxes’s request for Sparta’s capitulation, the Spartan King Leonidas unceremoniously kicked the messenger down a well. Anger at receiving bad news is a natural human reaction. Sophocles, Shakespeare and the Bible all reference the killing of the bearer of bad news. When someone is critical [...]
Pulp Facts – Entrepreneurial Press Releases Should Generate Revenue
Tuesday, July 8th, 2008“When I looked up from the menu, I was staring into the eyes of a man who had been dead for three years.” – Opening sentence from “Time of Terror” by Louis L’Amour “When Speeke came at last to water, he was two days beyond death.” – Opening sentence from “That Man From the Bitter [...]
PR Passion – Why Startups Should Never Outsource Public Relations
Monday, June 2nd, 2008You have been planning to ask your long-time girlfriend to marry you for months and the big day has finally arrived. In order to reduce your risk of failure, you ask your roommate, who has proposed to several women previously, to pop the question on your behalf. Sound crazy? This is the approach many startups [...]
Bro Factor – Intimate Relationships Which Provide Your Startup With An Unfair Advantage
Friday, January 25th, 2008Bro – abbreviation of “Brother”, meaning friend or dude. A term of endearment used to denote a familiarity beyond a casual friendship. In the world of Big Dumb Companies (“BDC”), there is little likelihood you will establish a professional relationship with someone outside of your company that goes beyond a casual friendship. At large companies, [...]
Best of Show
Monday, January 7th, 2008Warning: tradeshows are highly emotional, ego-driven events – do not get sucked into the hype. Despite what the most earnest Marketing Executive will tell you, tradeshows never make or break a company. Ignore your sales and marketing people when they tell you that your company will be embarrassed if you do not purchase an expansive, [...]
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