Strategic Planning
« Previous EntriesPast Is Prologue As New Industries Emerge: It Ain’t Gonna Be Different
Tuesday, March 2nd, 2010 In 1933, baseball card collectors were frustrated. For some reason, they found it impossible to complete their Goudy Gum 240-card set. No matter how many packages of cards they purchased, they failed to find card number #106, which featured Napoleon Lajoie.
Enterprising collectors who wrote Goudy and voiced their frustrations [...]
Pour And Stir II – Managing Your Cost Per Customer
Wednesday, December 2nd, 2009 “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker
If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. In the “good old days”, pre- 1999, advertising dollars were largely gambled away.
As noted in [...]
Pour And Stir I – In Pursuit Of The Ideal Business Model
Tuesday, October 20th, 2009Note: This is Part I in a three-part series on The Perfect Business Model. Click here for Part II, and Part III
Authentic, hand-crafted Persian rugs always include intentional imperfections. They are said to be, “Perfectly Imperfect, and Precisely Imprecise.” The same is true with many crafts and architecture created in Muslim [...]
Fast Follower III – First Mover Disadvantage
Tuesday, September 29th, 2009This is part III of a three part series. Click here for Part I and Part II
John Fitch was first. He spent the majority of his adult life fruitlessly attempting to capitalize on the novelty and uniqueness of his invention. Unable to raise funds from wealthy individuals, he solicited $300 from a [...]
How Much For A Rib? Pricing Should Be Based On The Value You Deliver – Period
Tuesday, June 16th, 2009In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently illustrates a key pricing issue faced by most entrepreneurs when they initially launch a new product or service.
Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this [...]