The Fringe
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Tuesday, March 16th, 2010In 1987, a representative of Michael Jackson approached the modest Sycamore Valley ranch house and knocked on the door. The owner of the ranch was shocked by the visitor’s message. He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market value. He [...]
Past Is Prologue As New Industries Emerge: It Ain’t Gonna Be Different
Tuesday, March 2nd, 2010In 1933, baseball card collectors were frustrated. For some reason, they found it impossible to complete their Goudy Gum 240-card set. No matter how many packages of cards they purchased, they failed to find card number #106, which featured Napoleon Lajoie. Enterprising collectors who wrote Goudy and voiced their frustrations were rewarded by receiving the [...]
Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Matter
Tuesday, February 9th, 2010The man at left built the first personal computer. He also spearheaded a number of fundamental software breakthroughs, including creating the basic hardware / software architecture which resulted in the creation of the third-party personal computer (PC) software industry. If this gentleman was such a pivotal player in the early days of the PC revolution, [...]
Limit… less: Ignore Limits – Focus On Opportunities
Tuesday, January 12th, 2010During the late 1800’s, American author Horatio Alger wrote 129 novels, most of which recount the deeds of impoverished young people who overcome their modest means to establish independent lives as self-sufficient, middle class citizens. Years after Alger created this new genre, it was derisively (and incorrectly) termed “rags to riches.” A common critique is [...]
Pour And Stir II – Managing Your Cost Per Customer
Wednesday, December 2nd, 2009“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As noted in Pour and [...]
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