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InfoChachkie Nuggets #2 – June 05 2009
By Michael Cole
Title/Summary: Entrepreneurs can change the world Video
Author: Grasshopper.com
infoChachkie Nuggets:
- A beautiful inspirational entrepreneurial video that clocks in at just 2 minutes, 19 seconds.
Link: <Click Here>
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Title/Summary: The Psychology of Being Scammed
Author: Vaughan
infoChachkie Nuggets:
A lot of marketing/selling tips can be derived from hustlers and scams:
- People respond to authority, creating brand awareness and trust in your product
- Create companies which solve problems and fulfill needs not wants
- People respond better when the marketing/advertising is direct uniquely to them
- The best target customers already have some knowledge of the product/field
- If your product is great encourage impulse purchases by eliminating the amount of data presented. If you are a BDC and your product sucks – excess information can obfuscate the buying process
Link: <Click Here>
Title/Summary: The 4 hour workweek? People aren’t even happy when they only work 35 Hours.
Author: New Economist
infoChachkie Nuggets:
- Longer work hours are not always a bad thing.
- France’s regulation lowering the standard workweek actually ended up lowering French worker’s job satisfaction
Link: <Click Here>
Title/Summary: The Lack of Vision Thing? Fall of Newspapers
Author: Xark
infoChachkie Nuggets:
- Evolution holds as much true for business and technology – It applies positive feedback and the most successful methods/companies create the next evolutionary stage.
- Because reporters reported what things were like, and editors decided what things readers should see – conventional journalism is based on a one-way monopoly over the content you see
- With highly adaptive, timely user content released exponentially, demand for expensive, traditional journalism is rapidly decreasing
- Journalism can adapt by eliminating the de facto editor and becoming a source of well-researched, crowd validated information,
Link: <Click Here>
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Michael Cole is a Program Manager for the Online Marketing Company RevUpNet LLC. He also does the web development for the blog infoChachkie.
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