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The Turn Of The Screw – An Underkill Approach To Negotiating Your Startup Employment Package

Tuesday, February 17th, 2009

Author Henry James understood the impact a ghost could have on a story. He also recognized that two ghosts haunting two children was even more effective than a single ghost and a single child, as his character Douglas notes in the 1898 novella, The Turn Of The Screw:
“I quite agree – in [...]

Jedi Mind Tricks That Can Drive Sales At Your Startup

Tuesday, February 3rd, 2009

In the first Star Wars film, released in 1977, the seemingly humble Ben Kenobi is confronted by a squad of Imperial Storm Troopers. With a slight hand gesture and a confident stare, he convinces the Storm Troopers that there is no reason to search his vehicle and to leave his droids [...]

To Woo Or To War – When Should An Entrepreneur Fight, Flee or Flirt?

Tuesday, October 28th, 2008

“Fight or flight?” Nothing is more elemental to an organism’s survival than knowing when to run and when to defend itself. In which instances should a creature pick a battle and make a stand, and when should it retreat to fight another day?
Entrepreneurs often face a similar quandary, with the added wrinkle [...]

Kiss of Death – Contract Provisions Entrepreneurs Should Avoid at All Costs

Friday, September 19th, 2008

Agreements with Big Dumb Companies (BDCs) are like DC Comic’s evil villainess, Poison Ivy. Both are seductive and alluring and both are potentially fatal.
As a startup, your most meaningful agreements will likely be struck with BDCs. You will no doubt craft agreements with companies of similar or even smaller size compared [...]

Roping in the Legal Eagles

Wednesday, September 10th, 2008

Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). He was a master at encouraging jurors to disregard facts and base their legal verdicts on emotions and conjecture. Yet, despite his exceptional courtroom theatrics, [...]

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