Negotiating
« Previous Entries Next Entries »Excludesivity – Avoid Becoming Excluded From Future Revenue Opportunities
Tuesday, August 19th, 2008Marketers have long known that people are drawn to exclusivity. Some people pay small fortunes to attend exclusive, private colleges while others wait in line for hours for the opportunity to buy exorbitantly priced drinks in an exclusive nightclub. As noted in Kiss Of Death, exclusivity can kill a small company. Unfortunately, many Big Dumb [...]
Backmasking Forensics – Uncovering Hidden Messages in Agreements
Tuesday, July 15th, 2008According to Wikipedia, Backmasking is, “a recording technique in which a sound or message is recorded backwards onto a track that is meant to be played forward.” In some instances, seemingly random sounds take on questionable meaning when played backwards. In Led Zeppelin’s Stairway to Heaven, Robert Plant seems to say, “Oh here’s to sweet [...]
Listen – Do You Want To Know a Secret?
Friday, October 19th, 2007Listen. Do you want to know a secret? Do you promise not to tell? Closer. Let me whisper in your ear. Say the words you long to hear. I can help you sell. My apologies to John and Paul, but I am sure they will get over it. The secret to effective Networking, Selling and [...]
Monopoly
Tuesday, June 19th, 2007Along with Dr. Seuss’ “Green Eggs and Ham” and Marcia Brown’s “Stone Soup”, the seemingly innocuous board game “Monopoly” has played a pivotal role in the United States’ rise as an economic superpower.
Be Like Sam
Monday, June 18th, 2007Many voluminous books have been written about sales, some technical, some strategic and some tactical. However, there really is only one book that you need to read on the subject of sales and that book comes from a very unlikely source, Dr. Seuss. Without realizing it, Dr. Seuss drafted the salesman’s manifesto in the form [...]
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