Launching Venture

  • In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular...

    UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

    In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular...



  • In 1980, following the breakup of the American band The Eagles, Don Henley was asked when the group would reunite. His response, “When hell freezes over.” Surprisingly, hell froze over 14-years later, when The Eagles launched a highly lucrative tour...

    De-risk Your Startup By Doing It Again: The Joy Of Getting The Band Back Together

    In 1980, following the breakup of the American band The Eagles, Don Henley was asked when the group would reunite. His response, “When hell freezes over.” Surprisingly, hell froze over 14-years later, when The Eagles launched a highly lucrative tour...



  • In 1933, baseball card collectors were frustrated. For some reason, they found it impossible to complete their Goudy Gum 240-card set. No matter how many packages of cards they purchased, they failed to find card number #106, which featured Napoleon...

    Past Is Prologue As New Industries Emerge: It Ain’t Gonna Be Different

    In 1933, baseball card collectors were frustrated. For some reason, they found it impossible to complete their Goudy Gum 240-card set. No matter how many packages of cards they purchased, they failed to find card number #106, which featured Napoleon...



  • Note: This is Part I in a three-part series on The Perfect Business Model. Click here for Part II, and Part III Authentic, hand-crafted Persian rugs always include intentional imperfections. They are said to be, “Perfectly Imperfect, and Precisely Imprecise.”...

    Pour And Stir I – In Pursuit Of The Ideal Business Model

    Note: This is Part I in a three-part series on The Perfect Business Model. Click here for Part II, and Part III Authentic, hand-crafted Persian rugs always include intentional imperfections. They are said to be, “Perfectly Imperfect, and Precisely Imprecise.”...



  • This is part III of a three part series. Click here for Part I and Part II John Fitch was first. He spent the majority of his adult life fruitlessly attempting to capitalize on the novelty and uniqueness of his...

    Fast Follower III – First Mover Disadvantage

    This is part III of a three part series. Click here for Part I and Part II John Fitch was first. He spent the majority of his adult life fruitlessly attempting to capitalize on the novelty and uniqueness of his...