John Greathouse’s Bio

John Greathouse has held a number of senior executive positions with successful startups over a period of more than fifteen years. He has repeatedly been one of the very first businesspeople hired, helping build large businesses from the ground up, with an emphasis on market engagement and scalable customer acquisition.

At Computer Motion, John served as CFO and VP of Business Development. Computer Motion was a pioneer in the surgical robotics industry, went public in 1997 and was subsequently acquired by Intuitive Surgical for $148 million.

At Expertcity, John served as CFO and SVP of Strategic Development, with responsibility for marketing, sales, business development, finance and administration, and services. Expertcity was acquired by Citrix for $236 million to become Citrix Online, which currently generates approximately $400 million in annual recurring revenue.

At CallWave, John served as the SVP of Sales & Business Development and assisted in the company’s 2004 IPO.

John was an active Angel Investor, Advisor and Board Member at: Central Desktop, RightScale, Eucalyptus, Frontier Technology, RedMojo (sold to Novell), RightCart (sold to, Vcel (sold to Fotochatter) and AppFolio.

John Greathouse is a partner at Rincon Venture Partners, a venture capital firm investing in early stage web-based businesses. John has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. He is also a Co-Founder of RevUpNet, a performance-based online marketing agency.

John is a CPA and holds an M.B.A. from the Wharton School. He is a member of the University of California at Santa Barbara's Faculty where he teaches several entrepreneurial courses.

Rincon Venture Partners RevUpNet

A summary of John's Professional Activities is as follows:

Operating Executive Roles:

Rincon Venture Partners – Partner (2007 – Present)
Early-stage Venture Capital Firm
CallWave – EVP Sales & Bus Dev (2004 – 2005)
IPO in 2004 @ $200M
Expertcity/Citrix – CFO & SVP Bus Dev (1999 – 2004)
Sold in 2004 for $236M
Computer Motion – CFO & VP Bus Dev (1993 – 1999)
IPO in 1997 @ $110M
Sold in 2002 for $148M

Investor, Advisory & Board Roles:

AppFolio – Seed Investor
Central Desktop – Board Member
ElephantDrive – Board Member
Eucalyptus Systems – Seed Investor
Frontier Technology – Investor & Board Member FTI
RedMojo – Investor & Advisor
Sold to Novell
RevUpNet – Co-founder and Advisor
RightCart – Advisor
Sold to
RightScale – Seed Investor and Advisor RightScale
RingRevenue – Board Member
Tearaways – Band Manager Tearaways

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